The Importance of LinkedIn

The Importance of LinkedIn

In business and in life in general, it’s important to build and maintain relationships. I find that LinkedIn is a fantastic way to stay in touch with your professional connections, as well as adding new connections along the way.

In March 2016, I had chance to travel to Chicago to a business conference to “rub elbows” with the industry leaders and that of the like. It was a huge opportunity for me because not only was I doing this alone, but I had never done anything like it before. I got an encouraging pep talk from the CEO of my company, who always had so much faith in me and my ability to do well in what I did.

During the conference, I made excellent conversations with the other conference members there, who were just as eager to learn about my company as I was theirs. One tip I will share with you is that while you’re at a conference like this, make sure you gather as many business cards as you can. When you have insightful conversations or gather leads, make sure you write down key things you spoke about on the back of that business card afterwards. This way, when you follow up with this contact, you can personalize your email or phone call, making them know that you were listening to them and your budding relationship is important to you.

When I got back from my trip, I connected with everyone on LinkedIn and sent them that personalized email. About two weeks later, I followed up with each of them via phone as well, keeping our company still fresh in their minds. Lastly, about six months after that, I emailed them, again personalizing their emails, reminding them of the value our company could provide them should they need us. While some did not email me back, some did and they thanked me for remembering them and stating that they will keep us in mind for the future.

Follow up is key. I’ve learned that LinkedIn is a great way to stay connected, even after your employment with a company has ended. Do this with your coworkers, clients, and people you graduated with. You never know what opportunities someone may know about or who they may know. Keeping in touch and staying connected is key in business.